The superior nicotine alternative
Coming to California
Sign up for waitlist and enter to win a free sample. We are giving away a lot of product.
California's flavored tobacco ban was expanded in 2024 to include nicotine alternatives like Ceretine™, the key ingredient in Sett. As a result, flavored Sett pouches cannot be sold in California. However, unflavored Sett pouches are currently in development and launching this spring.
What makes us better.
Some products are designed for frat bros, our products are designed for you.
| Features | others | |
|---|---|---|
| FUNCTIONAL INGREDIENTS | Sett contains a clinical dose of L-theanine which is known for its cognitive and stress reducing benefits. | Does not contain any added supplements |
| BACKED BY EXPERTS | Developed by our scientific advisory board made up of credentialed experts in human performance. | Absolutely not. |
| RELEASE | Hits smooth and lasts longer. | Dry pouches hit hard and fade fast. |
| LABEL TRANSPARENCY | All of our ingredients are clearly listed. | Look at your puck, it is incredibly vague. |
FUNCTIONAL INGREDIENTS
Sett contains a clinical dose of L-theanine which is known for its cognitive and stress reducing benefits.
others
Does not contain any added supplements
BACKED BY EXPERTS
Developed by our scientific advisory board made up of credentialed experts in human performance.
others
Absolutely not.
RELEASE
Hits smooth and lasts longer.
others
Dry pouches hit hard and fade fast.
LABEL TRANSPARENCY
All of our ingredients are clearly listed.
others
Look at your puck, it is incredibly vague.
The perfect match: the superior nicotine alternative + clinically validated nootropic.
Ceretine™
Ceretine™ is a proprietary, patented ingredient designed to deliver the same satisfaction as nicotine with fewer downsides. Ceretine™ is a synthetic alkaloid derived from nicotinic acids (b-vitamins). It is similar in structure to nicotine, yet chemically distinct. Ceretine™ works on the same mechanism of action as nicotine. More specifically, Ceretine™ binds to nicotinic-acetycholine receptors (nAChRs) in the brain - thus promoting higher levels of dopamine and acetylcholine in the brain. This mechanism promotes feelings of positive mood, focus, and motivation.
L-Theanine
L-Theanine is a natural amino acid found in green tea that promotes relaxation without drowsiness. It supports enhanced focus by blocking excitatory glutamate in the brain and increasing activity of neurotransmitters like GABA. It works synergistically with Ceretine™ to prevent overstimulation.
Unflavored Pouches Coming Spring 2025
Sett is a first-of-its-kind nicotine alternative that combines Ceretine™ and L-Theanine for a unique balance of focus and relaxation. Californians don't miss out on our unflavored release.
Why can we only sell unflavored products in California ?
-
Why are Sett flavored pouches banned in California?
In November 2024, California expanded its flavored tobacco ban to include nicotine alternatives, such as Ceretine™—the ingredient in Sett. This means that even though Sett is not traditional nicotine, flavored versions still fall under the law’s restrictions.
In November 2024, California expanded its flavored tobacco ban to include nicotine alternatives, such as Ceretine™—the ingredient in Sett. This means that even though Sett is not traditional nicotine, flavored versions still fall under the law’s restrictions.
-
What law prohibits flavored nicotine alternatives in California?
The 2024 amendment to SB 793 extended the ban to cover nicotine analogs like Ceretine™, treating them similarly to nicotine products. The state considers these alternatives to have similar appeal and potential usage patterns.
The 2024 amendment to SB 793 extended the ban to cover nicotine analogs like Ceretine™, treating them similarly to nicotine products. The state considers these alternatives to have similar appeal and potential usage patterns.
-
Does this mean all Sett products are banned in California?
No. Only flavored Sett pouches are restricted. Unflavored versions remain legal and available for sale in California.
No. Only flavored Sett pouches are restricted. Unflavored versions remain legal and available for sale in California.
-
Can I buy flavored Sett pouches online and have them shipped to California?
No, the law prohibits both in-state and online sales of flavored nicotine alternatives to California consumers. However, flavored Sett pouches are available in all other states.
No, the law prohibits both in-state and online sales of flavored nicotine alternatives to California consumers. However, flavored Sett pouches are available in all other states.
- Coming Spring 2025
- Coming Spring 2025
- Coming Spring 2025
- Coming Spring 2025
- Coming Spring 2025
- Coming Spring 2025
- Coming Spring 2025