Like you, we understand that nicotine and tobacco are not one and the same. We use nicotine products ourselves - but we felt something was still lacking. These gas station products have an effect, but they weren’t built for us. We don’t use these products at the frat house - we use them as a way support focus. We wanted to create a product that was not only healthier than traditional tobacco & vaping products, but one to optimize productivity.

The Sett pouch needed to be at a minimum: pH neutral for oral health, naturally sweetened, third-party tested for purity and label accuracy and a product that actually has an ingredient list, which most in this category do not.

We also saw an opportunity to enhance the cognitive effects of these products by incorporating additional, clinically-validated supplements.

Lastly, we needed to upgrade nicotine itself.

We are extremely proud to introduce you to Ceretine. A superior nicotine alternative designed to deliver the same benefits as nicotine, while also allowing us to include clinically-validated supplements.

Ceretine is structurally similar, yet chemically distinct from nicotine. This means that, per the FDA definition, it is not a nicotine or tobacco product. It is less toxic than nicotine, but acts on the same nicotinic acetylcholine receptors, thus promoting the sensations and cognitive state consumers are seeking.

Our long-term goal is to develop a range of healthier alternatives that surpass existing nicotine and tobacco products. Each product will be crafted with the utmost attention to detail, with input from doctors & experts in human performance. It simply has to be the best and nothing less will do.