Like you, we understand that nicotine and tobacco are not one and the same. We use nicotine products ourselves - but we knew these products weren’t built for us. We don’t use these products at the frat house, we use them to support focus and energy. To get shit done. And for that purpose - we knew we could build something better than dusty, gas-station pouches.

At a minimum, the Sett pouch needed to be pH neutral for oral health, naturally sweetened, and third-party tested for purity and label accuracy. Speaking of labels, it needed to actually have an ingredient list, which most in this category do not.

We also saw an opportunity to enhance the cognitive effects of these products by incorporating additional, clinically-validated supplements.

Lastly, in order to accomplish all these things, we needed to upgrade nicotine itself.

We are extremely proud to introduce you to Ceretine - a superior nicotine alternative designed to deliver the same benefits as nicotine, while allowing allow us to innovate in ways “Big Tobacco” companies would never.

Ceretine is structurally similar, yet chemically distinct from nicotine. This means that, per the FDA definition, it is not a nicotine or tobacco product. It is less toxic than nicotine, but acts on the same nicotinic acetylcholine receptors, thus promoting a productive blend of focus and energy.

Our first product, the pouch, will be available in Q1 2025.

Our long term goal is to produce a suite of healthier alternatives that surpass the experience of any existing nicotine or tobacco product. Each product will be crafted with the utmost attention to detail, with input from doctors & experts in human performance. We think you’ll love them.